![]() ![]() We recommend including as much detail as possible in this section to let the candidates know and understand your organization beforehand. The job description also includes a Company Statement at the end of the description as part of the “About Company” section. It is a good practice because it sets candidate expectations at the beginning. The company is a digital marketing agency and it is hiring for a client, which is mentioned at the beginning of the job description. ![]() If you are clear about the platforms you want to target, mention them clearly in the job description so that candidates with relevant expertise apply. This encourages candidates having prior experience on these platforms to apply. The company has clearly mentioned that it needs a social media manager for Instagram and LinkedIn. In this job description, the company has also touched upon the teams the hired social media manager would collaborate with. So it is important to tell them about the industry they will be working for at the outset. Social Media Manager at Are MediaĪlthough the core responsibilities of a social media manager remain the same, the type and format of content they handle depend upon the industry. In this section, we show you some examples from live job website posts to give you an idea of how companies are creating job descriptions. What we have discussed gives you a theoretical foundation of how to create a social media manager job description. You should also add information about what to include with an application, such as a portfolio or data points that establish their expertise. You can also include other elements such as information about the company, work culture, equal employment opportunities and benefits offered. Master’s degree in marketing, digital marketing, internet marketing or related field.Here are some “good to have” qualifications you can mention in your job description: Excellent verbal and written communication skills.Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.Experience in creating social media strategies.Experience as a social media manager or a similar role (be specific, and include the number of years of experience).Whether you are hiring for an entry-level or senior role, include the minimum skills and qualifications required: Communicate effectively to all stakeholders including senior management and content developers.Develop content or get it done by content developers.Establish relationships with social media influencers to develop a strong network.Monitor campaigns and analyzes data obtained.Use social media marketing tools such as Buffer and Hootsuite (mention any social media marketing tool that you are currently using or plan to use).Update social media content across all channels.Define KPIs and KRAs for social media campaigns.Analyze customer expectations according to past social media activity.Here, we are listing the most common responsibilities for social media managers feel free to customize them according to your own needs: Responsibilitiesīased on the objectives, list out the responsibilities of the social media manager you are looking to hire. This is also a good place to talk about key results areas (or KRAs), such as more traffic, better conversion or better engagement, you expect the social media manager to achieve. You should also mention if you already have a person or a team managing your social media accounts, or if this is a new position you are creating. In this section, you should mention why you are hiring a social media manager. So it is a good idea to mention your industry so that you can get more candidates with prior experience. A social media manager can work across all industries but usually, they specialize or have experience in a few of them. Job BriefĪ job brief tells the candidate what they are expected to do when they get hired. As a Web Content and Publications Specialist you will be involved in a broad range or work.A social media manager job description should include a job brief, typical responsibilities, skills and qualifications you are looking for, an equal employment opportunities statement, how to apply, etc… We will unpack the most essential elements in this article.
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